Trends magazine

The premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published monthly, Trends offers straight-forward, real-world strategies, best business management practices, protocols, tips, and techniques, along with overviews of articles published in JAAHA and in-depth analysis and discussion of industry trends that may affect your practice.

Our mission

Trends magazine brings timely, hands-on, real-life perspectives on the art and business of companion-animal veterinary practice to all members of the practice team.






Platinum Site Bug.png


Digital archive

Reread your favorite issues or catch up on the latest via the Trends digital edition!

January 2021

Read now

Latest issue

Welcome to the Dental Issue!

  • Why anesthesia matters
  • Six must-have tools for dentistry
  • How to boost dental revenue
  • Healthy tooth or unhealthy tooth?
  • Pain case: Managing oral pain in a cat
February 2021

read now


Free article!

Not a subscriber quite yet? Check out this current Trends article at no charge! 

“The Bite of Bad Choices: Educate Clients so They Don’t Make Poor Dental Care Decisions,” by Maureen Blaney Flietner

read now

What’s the word?

The best parts of this month’s Trends, straight from the team

watch now

Free article archive

Check out all of our free Trends articles!

read now